Private Analytics

Modified on: Tue, 21 Apr, 2026 at 1:42 PM

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Private Analytics: Tailored Data Insights for Hotels

In the hospitality industry, data is key to making informed decisions that drive efficiency and profitability. However, standard reports often fail to capture the unique needs of each hotel. That’s where Clock's Private Analytics comes in—providing opportunity for fully customized reports and dashboards tailored to the specific requirements of each hotel.

What is Private Analytics?

Private Analytics is a bespoke reporting service that enables hotels to access, visualize, and analyze their data in a way that aligns with their unique operational goals. Instead of relying on generic reports, hoteliers can define the exact data points, formats, and visualizations they need—whether it’s financial summaries, occupancy trends, revenue forecasts, or guest behaviour insights.

Key Benefits:

  • Customized Reports & Dashboards - Every hotel operates differently. Private Analytics ensures that each report is built specifically to match the hotel's workflows, KPIs, and business objectives.
  • Actionable Data Insights - By focusing on the metrics that matter most, hoteliers can make faster, more strategic decisions to optimize performance.
  • Daily Sync & Reliable Data - data is automatically synced daily so the dashboards show up-to-date information every time.
  • No Complex Integrations - Unlike third-party analytics tools, Private Analytics works seamlessly within Clock, eliminating the need for additional software or complicated integrations.

Plans

Unlock the full potential of your hotel data with our Private Analytics offering, designed to fit your needs through two flexible plans: Self-Service BI for hands-on insights, or Custom/Pro for a tailored, expert-driven approach.

Self-Service BI

Self-Service BI gives hotels full control over their data, enabling teams to build their own reports, dashboards, and analyses based on their specific operational and business needs. With direct access to their data, hotels can store, explore, and visualize information in a way that best supports their decision-making processes. Additionally, this data can be combined with other sources such as Google Analytics, financial systems, and more—unlocking entirely new dimensions and metrics for deeper, more comprehensive insights.

To help teams get started quickly, we provide example datasets and ready-to-use resources, including the public Clock PMS BigQuery Export project and the Clock PMS Demo Hotel dataset. These can be easily connected to tools like Google Data Studio, allowing users to experiment, learn, and build powerful reports without starting from scratch.

All BigQuery Data can be found HERE

Custom/Pro

Custom/Pro is designed for hotels that want powerful insights without the need to build and maintain reports themselves. With this plan, our team works closely with you to design, build, and optimize tailored reports and dashboards that match your specific business goals and operational needs.

From defining the right metrics to delivering fully customized visualizations, we handle the entire process—ensuring you get accurate, actionable insights without the technical overhead. This allows your team to focus on making data-driven decisions, while we take care of the complexity behind the scenes.

How It Works

  • Understanding Hotel Needs - Our team works closely with each hotel to identify the specific reports and insights they require.
  • Building Custom Reports - We design tailored dashboards and reports that display data in the most effective way.
  • Delivering Ready-to-Use Insights  Hotels receive daily, structured,  and easy-to-interpret reports, enabling them to focus on decisions rather than data processing

Examples


With Private Analytics, hotels no longer have to rely on one-size-fits-all reports. Instead, they get custom-built insights that empower them to operate more efficiently and make smarter business decisions.


Want to unlock the full potential of your hotel’s data? Discover how Private Analytics can work for you with Clock. Contact us at hello@clock-hs.com for more information.


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