The Report
The Meeting Room utilization report provides information on how much each room has been used, the revenue generated from it, the total sold area, and the average indicators. Charts have been added to the report, which you can hide if desired.
Access the report from menu Reports-> All Reports -> Section Events / Groups -> Meeting Room utilization report and enter the period for which you want to see the information. Additionally, you can select too see Net or Gross values, select a different currency, or see only cancelled events and the lost business from them.
How does the Period filter work
The data is extracted from the Events and their meeting room bookings that fall within the specified period. The charges for Meeting Rooms are additionally filtered by service date - they must also fall within the period.
Example:
- you have an event and a meeting room booking for the 15th of August
- you have some charges posted through the meeting room booking for the 15th
- you have some charges posted through the meeting room booking for the 16th
- you generate the report only for the 15th
- you will see results in the results only the charges posted for the 15th.
Report Type
If you have composite event rooms, this may be of interest to you. The reporting of composite rooms and their components in statistics is a significant challenge. What should be reported in the statistics – the component areas or the composite room sold? How should revenue be allocated among the rooms? To address these questions, we have added two operating modes for the report. That is, you can view the data from two perspectives:
- Real Areas - the report shows only the base areas, without the composite rooms. This means a booking for a composite room is counted as a booking for individual base areas. The booking's revenue is allocated proportionally to each of the base rooms, depending on their area. This view provides the most accurate analysis regarding the area as real estate and, consequently, the return on investment for a given area.
- As Booked/Sold - the report shows the rooms that have been sold/booked – whether they are base or composite rooms. This means if you sold/booked a composite room, you will see a composite room in the report; if it's a base room, you will see a base room. This view will help you understand how and in what combinations you sell your spaces – in other words, what your clients are looking for most.
The results
When you generate the report, you will see the following information:
- Meeting Room Bookings: The number of meeting room reservations for this room. If a single reservation includes two rooms, it is counted once for each room.
- Events / Groups: The number of Events that include meeting room reservations for this room.
- PAX: The total number of guests across all reservations for this room.
- Total Duration: The total duration of the reservations for this room. If you create multi-day reservations, this may artificially inflate the total duration.
- Revenue: The total of all charges related to meeting rooms. The charges are taken from those specifically made for meeting rooms (with source = Meeting Room).
- Average Revenue per Guest = Revenue / Number of Guests
- Average Revenue per Unit Area = Revenue / Room Area
- Average Guests per Reservation = Guests / Bookings