We've added Google Analytics 4 tracking code, which can be used to track the visits to the pages of different hotels from BookDirect for Groups.
Important: Please make sure you also read Tracking scripts (Google Analytics).
Tracking script options
You can choose from two tracking organisation options:
- Option А: All visits to BookDirect for Groups pages can be sent with one Measurement ID.
- Option B: Visits to each individual hotel in BookDirect for Groups to be sent with different Measurement IDs
Important: Consult with your Web Designer/Google Analytics/Marketing Specialist as to exactly which option is best for you.
To use option A - one ID:
- Open the BookDirect for Groups settings screen
- In the Website Integration section, select Tracking script for page views
- Fill in the Measurement ID field
- Copy the <head> code and paste it into the <head> tag of the page where BookDirect for Groups is integrated
- Copy the <body> code and paste it into the <body> tag of the page where BookDirect for Groups is integrated
To use option B - different IDs for each hotel:
- Open the BookDirect configuration screen - for each hotel separately.
- In the Website Integration section - fill in the Google Measurement ID field with the hotel ID and save the screen.
- Open the BookDirect for Groups settings screen
- In the Website Integration section select Tracking script for page views
- Fill in the Measurement ID field with the ID that corresponds to your central website or, if you don't have one, the ID of one of the hotels.
- Copy the <head> code and paste it into the <head> tag of the page where BookDirect for Groups is integrated
- Copy the <body> code and paste it into the <body> tag of the page where BookDirect for Groups is integrated
Conversion tracking
Conversion tracking heavily depends on the configurations of your Google Analytics account and what 'events' you use. However, we generally recommend that you use the built-in 'events' as they are fully configured with their 'parameters'. This way, you can easily track the Clock PMS+ parameters (seen below) of a completed booking in Google Analytics. Below you can see an example conversion tracking script.
Important: You still need to apply the regular 'page_view' script in your <head> tag, while adding the conversion script in the <body> tag.
Example:
<script>
window.clockPmsWbePageViewCallback = function (params) {
gtag('event', 'page_view', {
send_to: params.googleMeasurementId || void(0),
page_title: ['BookDirect', params.hotelName,
params.pageName].join(' / ')
});
// Start of Custom Tracking Script
if (params.pageName === 'completed') {
gtag('event', 'purchase', {
send_to: params.googleMeasurementId || void(0),
page_title: ['BookDirect', params.hotelName,
params.pageName].join(' / '),
currency: params.totalPriceCurrency,
transaction_id: params.bookingNumbers.join('-'),
value: (params.totalPriceCents / 100).toString(),
items: [
{
item_name: 'Accommodation',
item_category: params.stay,
item_category2: params.arrival,
item_category3: params.departure,
},
],
});
}
// End of Custom Tracking Script
}
</script>Catering Custom Tracking scripts
We have also added an option for you to prepare another tracking script - Custom Tracking Script. It is similar to the Custom Tracking Script of BookDirect. What is new here is that we have added the following parameters
- hotelId
- hotelName
- googleMeasurementId.
If you don't use Google Analytics, you can use the googleMeasurementId field as an ID for another tracking system and thus more easily create a Custom Tracking Script.